PO Box 1295
Bonners Ferry, ID 83805
Once upon a time, before the advent of wide format printing and fade resistant inks, window treatment manufacturers were confined to offering single colors and replicated patterns. Today, with advancements in wide format printing, a new window of opportunity has opened to offering full-scale/full color designs which can transform any room into an oasis of beauty, balance and harmony.
With wide format printing inks now offering five years fade resistance and beyond, coupled with an increasing variety of roll-fed substrates, including; vinyl, cotton and polyester fabrics as well as conventional and recycled solar screen, major manufacturers/distributors, such as; Hunter Douglas Hospitalities, Newell Rubbermaid, Comfortex and Budget Blinds, to name just a few, are now exploring the virtually infinite possibilities associated with wide format printing.
With selection possibilities ranging from customer submitted digital photos/files and millions of selections available through online image libraries, to color visualization programs, which allow customers to custom colorize replicated patterns, the rush is on to revolutionize the way window treatment selections are viewed.
However, changing the way window treatment selections are viewed will invariably depend upon those who can offer wide format printing expertise, the most affordable pricing and who keep abreast of the latest wide format printing substrates and fade resistant technologies.
Meaning - companies directly involved in wide format printing.
With millions of windows to cover and exceptionally high volume square footage potential, those willing to learn the basic fundamentals associated with custom printed roller shade and/or horizontal slat fabrication, will be able to take advantage of this continuously growing new window of opportunity.
However, it's important to remember, unlike wall art, which is framed to fit the selection, custom printed window treatments require selections fit to pre-existing frames and, although a waterfall may seem like a good idea, when partially open or installed in more than one window, the idea may fall short of expectations.
A photo of a favorite pet may look adorable with the shade closed but, when partially opened, the same adorable pet may lose its’ head and, with legs and tail dangling in mid-air, cast a surrealistic pall over an entire room.
You may also find, asking customers what they'd like in their window frame not unlike asking what they'd like on their pizza. Without offering a basic menu, it can become a long, drawn-out, and often unpalatable process.
Of course, taste is subjective, but you may wish to consider complimenting virtually infinite selection possibilities by also offering a small library of 'finite probabilities'. A menu of toppings, if you will, designed to compliment the widest variety of window frame orientations while keeping in mind the basic fundamentals by also offering an aesthetic appeal both closed and upon opening.
When it comes to presentation, window treatment and interior design professionals often spend tens of thousands of dollars on showroom displays, carry-along displays and color accurate swatch samples. That's because customers expect to see color accurate representations, prior to purchase. Afterall, what you view is important and window treatments are often a major focal point in interior design consideration.
Offering color accurate swatch samples is just one more reason to explore the 'finite probabilities' associated with offering a small yet conducive library and, in the long run, it may save you both time and money.
When it comes to choosing selections, symmetrical design, also known as the 'flower of life', offers one of the more conducive full-scale design methods. Whether closed or partially open, or installed in one, two or multiple window frames, symmetrical design can inspire a visually balanced environment and flow smoothly from one window to the next. Symmetrical design is also uniquely suited to resizing selections to fit a wide variety of window frame orientations from square to portrait and landscape.
Incorporating nature elements into your selections, such as; flowers, leaves, hummingbirds & butterflies, will also help offer a conducive window into the outdoors.
Finally, if you really want to dazzle, mesmerize and virtually hypnotize your audience, try incorporating your selections into a large format projector presentation. Although swatch samples can offer a color accurate representation and show off the actual material, large format projector presentations will allow your customers to preview the room-transforming environment your selections offer.
At Designs by Spirit we're always creating and exploring new ideas and with just one goal in mind - to offer beauty, balance and harmony to homes, offices and businesses. Whether you're a wide format printer, window treatment and/or interior design professional, we hope you'll join us as we continue to explore and create new windows of opportunity together.
PO Box 1295
Bonners Ferry, ID 83805